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"There is a charm of a rather less gentle sort on display in the talking-heads documentary Upside Down: The Creation Records Story. Creation founder Alan McGee, Bobby Gillespie of Primal Scream and Noel Gallagher of Oasis are just a few of the “misfits, sociopaths and drug addicts”, as the film puts it, who reminisce about the days of acid house, shoe-gazing, indie and, finally, Britpop. It’s a rise and fall story (of course) and between the no-nonsense interviewees and the wealth of footage, a vivid and moving one. Those with a limited tolerance for the words “mental” and “phenomenon” are advised to stay away".

"Believe the hype! The simple tale of a legendary label. ”

“The film celebrates Creation's colourful evolution all this in gleeful fashion, running through the label's punky Scottish origins to its bloated, Tony Blair-endorsed, champagne soaked end-point. Lots of rare archival footage and new interviews with the likes of Noel Gallagher and the now clean-and-sober McGee ensure that it's entertainingly riotous...”

“The background to all this is a tale of near-bankruptcy, hard partying, bitter feuds, sell-out accusations, heavy drugs and nervous breakdowns. McGee, with the help of key players at Creation, puts his side of the story in Danny O'Connor's brilliant, passionate and significant documentary....”

“From his meeting with school friend Bobby Gillespie to being whisked off an aeroplane by paramedics at the height of Oasis’s success Danny O’Conner’s film is a compelling portrait of Alan McGee's time running Creation Records, one of the music industry’s most influential independent labels.”

"A gripping tale, well paced and held together by some great tracks"

“Producer-director Danny O’Connor has done them a service not only by securing access to all the principals, but also by exhaustively including many of Creation’s lesser acts.”

“One of the most rock’n’roll films ever made, Upside Down, the documentary about Creation Records, is a wild trip remembered. Alan McGee, Bobby Gillespie, Noel Gallagher and Kevin Shields, among many others, capture the madness of what was the key label in Britain of its time. It’s a very human story told with an abrasive honesty, with great interviews by its director, Danny O’Connor.”

"O'Connor has assembled a formidable star chamber to look over McGee's career. Starkly shot black-and-white interview footage shows figures including Gillespie, Jim Reid of The Jesus and Mary Chain, Noel Gallagher of Oasis and the novelist Irvine Welsh pondering McGee's story. McGee is also on hand too to look back at his younger self.At times, the film has an elegiac air."

“The full extent of the debauchery, precarious nature and genius of the independent label is to be laid bare in the most revealing rock'n'roll film since 24 Hour Party People...”

“Thank goodness then for Upside Down, a trend bucking rock doc charting the rise and fall of Creation Records.”

“Upside Down cost director Danny O’Connor the best part of five years of his life, most of his independent production company’s money, his sanity and his health. But could the definitive rockumentary about Creation Records have been made any other way? It took one “loony” Celt to convince another that he was the right man to capture it all and he did.”

“Apart from being a hugely compelling insight into the lifestyle of Creation, Upside Down also acts as a piece of visual art itself, with its unique mix of archive material, vintage camera footage and film noir palette, making it look unlike any other music documentaries.”

“Directed by Danny O'Connor with fast-cutting zeal, Upside Down can't fail to entertain.”

“The footage of the Mary Chain riots at north london poly in 1985 is worth the admission fee alone”

"Its witnesses are key players, rather than context dispensing media commentators.”

"Upside Down is documentary gold, capturing the essence of what happened and the spirit of the age, as well as anointing McGee's lieutenant Dick Green "the Secret Hero" of Creation, the man who kept his head while all around were losing theirs. In an era when the old patron/artist business model is crumbling, a record label may never be worthy of such a tribute agin. But Creation stood up for rock n roll greatness, we miss its cavalier presence...".

“I'm forever indebted to Danny O' Connor. He has totally nailed the spirit of Creation Records. Normally I find it really hard if I'm involved in things to be complimentary but it's shockingly good.”

ROLLING STONE ARGENTINA: BAFICI FILM FESTIVAL/BUENOS AIRES.

"Five films to check out. 'Upside Down details how Alan McGee found the goose that laid the golden eggs, Oasis"

BBC CREATION NIGHT: TV Pick: Upside Down

"Outsiders, chancers, misfits, drug addicts and sociopaths"
Creation Records boss Alan McGee was acutely self-aware of his remarkable roster of talent, including Alan McGee, Bobby Gillespie, Noel Gallagher and Kevin Shields. The suitably anarchic documentary from filmmaker Danny O'Connor chronicles the formation of some of Britain's best bands and how they rampaged through British music in the Eighties and Nineties. Expect an evening of priceless quotes, some classic live footage and more parka and shades combinations than an FBI ski trip.