‘Documentary Gold’….

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“The background to all this is a tale of near-bankruptcy, hard partying, bitter feuds, sell-out accusations, heavy drugs and nervous breakdowns. McGee, with the help of key players at Creation, puts his side of the story in Danny O'Connor's brilliant, passionate and significant documentary....”

“From his meeting with school friend Bobby Gillespie to being whisked off an aeroplane by paramedics at the height of Oasis’s success Danny O’Conner’s film is a compelling portrait of Alan McGee's time running Creation Records, one of the music industry’s most influential independent labels.”

"A gripping tale, well paced and held together by some great tracks"

“Producer-director Danny O’Connor has done them a service not only by securing access to all the principals, but also by exhaustively including many of Creation’s lesser acts.”

“One of the most rock’n’roll films ever made, Upside Down, the documentary about Creation Records, is a wild trip remembered. Alan McGee, Bobby Gillespie, Noel Gallagher and Kevin Shields, among many others, capture the madness of what was the key label in Britain of its time. It’s a very human story told with an abrasive honesty, with great interviews by its director, Danny O’Connor.”

"O'Connor has assembled a formidable star chamber to look over McGee's career. Starkly shot black-and-white interview footage shows figures including Gillespie, Jim Reid of The Jesus and Mary Chain, Noel Gallagher of Oasis and the novelist Irvine Welsh pondering McGee's story. McGee is also on hand too to look back at his younger self.At times, the film has an elegiac air."

“The full extent of the debauchery, precarious nature and genius of the independent label is to be laid bare in the most revealing rock'n'roll film since 24 Hour Party People...”

“Thank goodness then for Upside Down, a trend bucking rock doc charting the rise and fall of Creation Records.”

“Upside Down cost director Danny O’Connor the best part of five years of his life, most of his independent production company’s money, his sanity and his health. But could the definitive rockumentary about Creation Records have been made any other way? It took one “loony” Celt to convince another that he was the right man to capture it all and he did.”

“Apart from being a hugely compelling insight into the lifestyle of Creation, Upside Down also acts as a piece of visual art itself, with its unique mix of archive material, vintage camera footage and film noir palette, making it look unlike any other music documentaries.”

"Believe the hype! The simple tale of a legendary label. ****”

“Directed by Danny O'Connor with fast-cutting zeal, Upside Down can't fail to entertain.”

“Upside Down charts it all; the deals, drugs and disenchantment of Creations unprecedented 15 year history”

“The footage of the Mary Chain riots at north london poly in 1985 is worth the admission fee alone”

"Its witnesses are key players, rather than context dispensing media commentators.”

“I'm forever indebted to Danny O' Connor. He has totally nailed the spirit of Creation Records. Normally I find it really hard if I'm involved in things to be complimentary but it's shockingly good.”