Upside Down Needs You

We have launched our ‘Upside Down Boxset’ crowdfunding campaign and have some amazing opportunities for you to get involved & help us. Not only can you buy the boxset itself but there’s offers including the film in isolation There’s also some Primals, Ride and Mary Chain rarities and ultimately there is the chance to have your name on the packaging so please check out this link, share it with your friends and make a pledge if you can.

The Masterplan….

Welcome to the home page of the  MOJO Award winning Creation Records film ‘Upside Down’.

Over a quarter of a century since it began and more than a decade after it folded, this is the definitive film about Creation Records, one of the world’s most successful and colorful independent labels. This is the story of the rock n roll dream and its accompanying nightmares. Millions of sales on both sides of the Atlantic, near bankruptcy, pills, thrills, spats, prats, success, excess, pick me ups, breakdowns and of course some of THE defining music of the late 20th Century. This is the definitive and fully authorised story of the UK’s most inspired and dissolute label, from the Jesus & Mary Chain at the Living Room to Oasis at Knebworth.

And here’s some of our highlights since then………..

Songs from Northern Britain – The Glasgow premiere….

Forever indebted to the organisers of the Glasgow Film Festival with a special thank you  to the sell-out crowd who made it a night to remember.

The Film Festival have a short video of how the night went. View here

You can also watch Danny O’Connor and Alan McGee on STV here.

You Made Me Realise – Upside Down hits Dublin.

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“On the rocky road all the way to Dublin, Whack follol de rah !”

Celtic Soul Brothers indeed. After a great night in Glasgow, Dublin too was rammed to the rafters with Creation heads filling Cineworld.

Catch the latest review from Film Ireland here.

If you haven’t seen it, there is a  great feature in Ireland’s music bible Hot Press here…

Also, Creation wound up on the pages of the Irish Times. Check it out here or download the PDF (2mb) here

Howdy! U.S. premiere at SXSW on Paddy’s Day….

‘Upside Down’ premiered in the USA on the 17th March at the prestigious Vimeo theatre, (501 E. 4th Street, Austin, TX) in the heart of America’s largest music and film convention, SXSW. A very happy St. Patrick’s Day was had by all…thankyou for coming.

SXSW scene report from Austin 360 is here

A snapshot of an interview with Danny available in PDF format here. Full article here.

A preview of the movie from austinist.com here.

Movin’ On Up – UK Cinema Run..

Upside Down hits UK cinemas for a limited time in April, including a super special event in Glasgow, featuring a screening, live performances  and a DJ set from Alan McGee himself.

The venues are :

Cardiff  - Chapter Arts Center (inc. Q&A with Alan McGee)
Edinburgh-  Cameo
Glasgow –  Glasgow Film Theatre
Glasgow Premiere
Leeds – Hyde Park Picturehouse
Liverpool – Picturehouse At FACT
London – Soho Curzon Cinema
Manchester Cornerhouse
Nottingham – Broadway
York – City screen Picturehouse

Like A Daydream – “one of the most rock n’ roll fims ever made.”

‘Upside Down’ featured on page 28 of The Sunday Times Culture magazine on Easter Sunday 2011. If you didn’t get a chance to see it, then here’s the online version in PDF.

God Show Me Magic – NME Special Edition….

The story of….’The most Rock ‘n’ Roll label ever’……….So said the front cover of May 2011′s ten page special edition  NME magazine. Check out the content in PDF here.


The Concept – 200 turned away in San Francisco….

It was an honour and pleasure to do our first tastemaker screenings in the USA. Thanks to everyone who showed up at the Mondrian in Los Angeles, the Clift in San Francisco and the Tribeca Grand in New York. Mark Gardener played solo gigs on the West Coast and DJ’ed in NYC. Check the  photos from LA and SF. Below is a short film from San Francisco.

Giant Steps – Upside Down wins Mojo Award…..

Upside Down was honoured to share a stage with a Beatle, a Beach Boy and a Sex Pistol at the 2011 Mojo awards. The film won the Mojo Vision award at the knees up which also saw accolades go to Ringo Starr, Brian Wilson, John Lydon and many more including the Arctic Monkeys and Primal Scream… The award was collected by  director, Danny O’ Connor and the film’s music supervisor, former Ride frontman, Mark Gardener…See the video here

Higher Than The Sun – Kick Off in Japan….

We premiered in Japan as part of  ’Summer Sonic’ on Saturday August 13th in Tokyo. The  festival also featured Primal Scream and the legend that is Alan McGee. Info. For details of an extended cinema run and other events, check out the Japanese website here.

Shakermaker – Creation takes over BBC TV for an evening….

Upside Down  featured as the centrepiece of an entire evening’s programming on BBC4 on Fri Oct 28th, 2011. – Details. We were  one of the Guardian highlights of the weekend. Check out a scan of the piece here. We also got the nod from GQ magazine , check it out here.

A Hard Day’s Night – Upside Down beats Scorsese ‘s George Harrison biopic to NME Film of the Year….

Upside Down was named the number one music film of 2011 in NME’s end of year review beating off stiff opposition from George Harrison, the Foo Fighters , the Kings of Leon and Biffy Clyro, among others. To view the Top 10 as printed in the magazine click here.